卓美设计服务体系
Zhuomei Design
Service System

为注重品牌策略和品牌形象的高要求客户提供
品牌咨询、品牌设计、产品设计、空间设计、电商设计、营销推广策略。

For clients with high demands on brand design and brand image,
branding Consultant, brand design,
product design, space design, e-commerce design, and marketing promotion strategies.

Image 1
Image 2
Brand Design
品牌设计

品牌定位 Brand Positioning

品牌价值 Brand Value

品牌命名 Brand Naming

品牌符号设计 Brand Symbol Design

品牌口号设计 Brand Slogan Design

语言体系设计 Language System Design

品牌纹样设计 Brand Pattern Design

品牌符号应用 Brand Symbol Application

品牌IP设计 Brand IP Design

门店空间设计 Store Space Design

Image 1
Image 2
Image 2
Product Design
产品设计

产品开发 Product Development

产品品类定义 Product Category Definition

产品命名 Product Naming

产品利益点 Product Benefit Points

产品语言体系 Product Language System

产品包装设计 Product Packaging Design

产品推广创意 Product Promotion Creativity

Image 1
Image 2
Spatial Design
空间设计

品牌终端体验 Brand copywriting

消费体验研究 Store Signage Creative Design

连锁门店系统 Creative Focus Image

品牌创新体验店 Main Product Creativity

橱窗装置设计 Communication Logic

软装物料设计 Communication Logic

餐厅空间设计 Communication Logic

商业空间设计 Communication Logic

住宅空间设计 Communication Logic

娱乐空间设计 Communication Logic

教育空间设计 Communication Logic

展厅空间设计 Banner Design

办公空间设计 Presentation of Selling Points

酒店空间设计 Communication Logic

Image 1
Image 2
Image 2
e-commerce strategy
电商设计

品牌文案策划 Brand copywriting

店招创意设计 Store Signage Creative Design

焦点图创意 Creative Focus Image

主打款创意 Main Product Creativity

Banner设计 Banner Design

卖点创意呈现 Presentation of Selling Points

卖点解读 Interpretation of Selling Points

沟通逻辑 Communication Logic

字体运用规范 Font Usage Guidelines

元素运用规范 Element Usage Guidelines

详情页设计品牌 Detailed Page Design

风格定位 Style Positioning

产品利益点 Product Benefits

设计理念 Design Concept

产品功能 Product Functions

话语体系 Discourse System

Image 1
Image 2
Annual Marketing Promotion
营销推广策略

广告推广创意 Creative Ad Campaign Ideas

TVC创意 Creative TVC Concepts

品牌造节 Festival Created by Brand

活动推广策划 Event Promotion Planning

助销系统设计 Merchandising System Design

现场持续改善 Onsite Continuous Improvement

年度营销策划 Yearly Marketing Strategy

日常推广物料设计 Promotion Materials Creation